We are a proven social media agency working for multinational firms and government institutions since 2015 in the Spanish speaking world. We can help you approach the Hispanic community (13% of the market) in the US. We believe the power of social media relies on creating influence and shaping perception. We combine the emotional side… Sigue leyendo Meet sbsm.agency
Charmin is one of the few products with a dedicated social media channel in Spanish in addition to the US English language channel. The following audit was made on January 12th 2019. The main Twitter account in the US is still active and carries 81,9K followers. The account, even though addressed to the US, has 9%… Sigue leyendo Case Study: A dedicated social media channel in Spanish
There are 41 million native Spanish speakers in the US. There are 790,000 students enrolled at US universities learning Spanish. In 2050 the US will become the largest Spanish speaking country in the world. A majority, 60%, of second-generation Hispanic Americans speak Spanish at home. Hispanics have a purchase power of 1.7 trillion. California’s first… Sigue leyendo Numeralia: Spanish in the US
Printed Press The first newspaper in Spanish in the US was founded in New Orleans as early as in 1808: El Misisipí, and a year later El Mensagero Luisianés began the competition for audience. Radio Spanish entered the radio somehow late. Anglo-Americans owned all radio stations and transmitted only in English, but during… Sigue leyendo A Very Brief History of Spanish on US Media
Comunicación Digital 